Wednesday, November 28, 2007

my location

ult Apparel, Inc. (OTCBB: DUSS) -- After successfully launching their first retail location in the US at 8010 Melrose Avenue in Los Angeles, CA, earlier this month, Dussault Apparel(TM) is proud to announce the opening of their second retail space. Located in the fashion forward, high-energy retail neighborhood of SoHo in Manhattan, Dussault's newly opened retail setting will help introduce the brand to the East Coast. Located within SoHo's premier apparel retailer YRB, located at 478 Broadway, this store-within-a-store concept is unique to both Dussault and YRB. The initiative allows Dussault to enter the New York marketplace without having to invest in the traditional expenses related to a brick and mortar facility, while allowing YRB early access to one of America's hottest new fashion brands. YRB is known throughout the New York metro area as one of the best places to procure up-and-coming brands by today's highly fashion conscious youth.

This new, themed Dussault Apparel(TM) retail location opened its doors this past week in time for the Thanksgiving shopping season and the so-called retail frenzy entitled Black Friday. It was imperative for both companies to have the space open for America's busiest retail weekend, as well as for the month leading into the Christmas Holiday season. Dussault will be doing a launch event in the new year. Dussault Apparel's products will also be available through YRB's online retailing website:

Featuring a dilapidated hotel theme, the space is a unique look for both YRB and for the Manhattan retail marketplace as a whole. Not satisfied with just hanging his product on any old rack, Dussault Apparel(TM) Chief Creative Officer and company Founder Jason Dussault created a themed retail experience, much like he did for the company-owned Los Angeles store. "I am known for my highly detailed, unique luxury goods and I want my retail locations to reflect that image as well. I want people to walk into my spaces and be intrigued by the design of both the spaces and my clothing and to know that when they invest in Dussault, they are investing in a total lifestyle brand."

The Dussault Apparel(TM) hotel concept store within YRB will feature both women's and men's Ready-To-Wear collections as well as jewelry, luggage and headwear. The company produces intricately detailed and uniquely designed products including hoodies, denim jeans, tops, hats, messenger bags, carry-on luggage and t-shirts. Knowing today's consumer is better educated in regards to the plight of the planet, all Dussault Apparel(TM) t-shirts are produced from more eco-friendly bamboo, instead of plain cotton. All silver used in the creation of the rings, bracelets and necklaces has been reclaimed from discarded candlesticks and silver spoons. Dussault Apparel's ongoing commitment to being the world's first "carbon neutral" apparel company is one that it takes very seriously. The company is proud of its relationship with in helping it achieve and maintain this status.

The Dussault Apparel(TM) retail space will be open within YRB from 10-8:30 Monday-Saturday, and from 10-6 on Sunday. The store is located at 478 Broadway, between Broome and Grand Streets, New York, NY, 10013 and the phone number is (212) 334-2150. For more information please visit

Dussault Apparel, Inc., is a designer, manufacturer, wholesaler and retailer of high-end quality apparel, its expanding product line includes custom designed hoodies, jeans, jewelry, t-shirts, hats and leather goods. An accelerated growth company, Dussault Apparel, Inc. trades on the Nasdaq OTC:BB as DUSS.

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the commercial viability and success of the retail space in YRB store, the future exposure of the Dussault brand to the East Coast and Manhattan marketplace and Dussault becoming a carbon neutral apparel company.

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, Dussault's ability to design and manufacture its products, the ability of the products to gain market acceptance; and the difficulties faced by an early stage retail fashion company in the competitive retail fashion industry. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's recent current reports on Form 8-K, our annual report on Form 10-KSB, our quarterly reports on Form 10-QSB and
Google is set on Wednesday to launch a new feature in its Google Maps for Mobile program that automatically sets your location even in phones that lack a global positioning system (GPS) device.

Until now, if you were in a cafe and you wanted to search for a nearby photocopy shop, you had to type in an address to set your location before Google Maps for Mobile could provide local listings.

The beta feature triangulates your approximate location based on nearby cell towers so you don't have to type in your address. Given that less than 15 percent of mobile phones are GPS-enabled, this feature will be helpful to many people.

"One of the pain points in mobile is having to key in so many characters," said Greg Sterling, principal at Sterling Market Intelligence. "This saves you from having to type 'sushi San Francisco,' and you can just type 'sushi.'"

New My Location feature in Google Maps for Mobile uses cell towers to figure out the location of a mobile phone, saving the time and effort of having to type in an address.

(Credit: Google)
The new My Location feature is launching in beta to get it into the hands of consumers faster, said Steve Lee, product manager for Google Maps for Mobile. The performance of the technology, which was developed in-house, will improve the more people use it, he said.

"We're creating a database of cell tower locations and that database is built from people using Google Maps for Mobile," Lee said.

Sterling said the new feature has been "pretty consistently available" in his testing of the service.

The My Location feature "complements" GPS functionality, because it works indoors, doesn't drain the battery as much as GPS does, and is much faster (a few seconds compared with what can be a few minutes on GPS), according to Lee.

However, GPS is more accurate; GPS can be off by a few meters while My Location will be within 10 city blocks, on average, he said.

The Google Maps for Mobile software is a downloadable program and it is preinstalled on some phones. The new feature will be available on most smart phones, including the BlackBerry, new Nokia Symbian devices, many Windows Mobile devices (except the Motorola Q, Samsung Blackjack, and Palm Treo 700W).

Google Maps for Mobile is available on the iPhone, but the My Location feature isn't yet.

Google Maps for Mobile doesn't have ads, but the new My Location feature will make geographically targeted advertising easy when Google is ready to push ads to mobile users.

"Clearly we think location technology will make advertising more relevant to users and advertisers in the future," said Lee. "So, it's something we're looking at."

For now, there don't seem to be any consumer privacy issues from My Location. The Google Maps for Mobile program does not log a user's name, phone number, or other identifiable information; it just records the location of cell towers, according to Lee. "This information is completely anonymous and aggregated on Google's side."

Google's My Location feature will compete with the likes of Navizon and SkyHook Wireless, which offer mobile positioning systems based on Wi-Fi technology, rather than GPS or cell tower location.

Topics:Cellular, Google, Search


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